The mass appeal of the NFL provides Visa with a powerful platform to build relationships with millions of passionate fans, and raise awareness of Visa NFL sponsorship to drive increased card usage. As a proud sponsor of the NFL since 1995, Visa supports its sponsorship through advertising and promotions that differentiate the Visa brand, drive consumer preference, and motivate usage.
This fall, the Visa 2010 NFL National Promotion* will deliver a once-in-a-lifetime opportunity that will last a lifetime. When cardholders use a Visa card between 9 September and 31 December 2010, they will automatically be entered for a chance to win a trip for two to every Super Bowl for the rest of their lives.
Visa’s most thrilling Grand Prize package to date will help issuers increase volume while building cardholder loyalty. In addition, the broader 2010 NFL Campaign will support increased volume for issuers, with a focus on increasing Visa brand equity to drive incremental transactions.
The Visa 2010 NFL National Promotion Grand Prize includes:
- Round trip airfare for two
- Hotel accommodations
- Round trip game day transportation
- Two tickets to the Super Bowl
Issuers will be able to order both market-ready and customizable marketing materials by visiting the Print-on-Demand website, which will be accessible through Visa Online in June 2010.
Starting 1 September 2010, official rules for cardholders will be available at Visa.com/NFL.
* No purchase or obligation is necessary to enter or win.
